Avalere Health · 2 hours ago
Media Planner
Maximize your interview chances
Brand MarketingConsulting
Insider Connection @Avalere Health
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Assist in the development and implementation of client media plan and marketing recommendations
Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print.
Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process.
Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis.
Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns.
Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Effectively manage time and responsibilities in regard to deadlines and client need
Utilize agency resources and cross-functional teams throughout the media planning process
Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership
Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor's degree required, preferably in a related field
1+ year(s) of experience in prior media planning function
Experience with campaign management/ad serving technology and third-party market research tools
Strong written, verbal communication, negotiation, and presentation skills
Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
Proficient understanding of accounting principles, data analyzing, and market research
Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors
Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Benefits
Generous company pension/retirement plan
Private medical insurance
Comprehensive employee wellbeing initiatives
Compelling time-off policy
Many other excellent employee benefits