Papa Murphy's International · 12 hours ago
Media Planner
Portland, Oregon Metropolitan Area
Full-time
Remote
Mid, Senior Level
$75K/yr - $85K/yr
5+ years exp
Maximize your interview chancesRestaurants
Hiring Manager
Phil Tygret
Insider Connection @Papa Murphy's International
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Responsibilities
Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
Including channel, platform & high-level strategic recommendations as well as a test roadmap, to ensure optimal spend and maximum results.
Including budget & flight recommendations as well as audience research/refinement and KPIs
Strategic plan clearly defined to drive incremental transactions and revenue.
Requires a seamless execution of evergreen and promotional campaigns.
Handling campaign setup including audience research/strategies, best-practice campaign configuration, trafficking, monitoring, reporting & optimizations.
Managing day-to-day operations of national digital media campaigns, such as CTV, Online Video, Programmatic Display, Audio, Native, etc.
Including vendor management, platform execution, creative assignment, tracking/tag setup, geo-targeting, bidding strategies, A/B testing and measurement.
Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.
There will be a large emphasis on A/B testing, creative optimization and driving sales performance.
Optimizing campaigns to increase ROI and improve overall campaign effectiveness.
Opportunity to redefine what reporting and data visualization looks like for the team
Supporting local teams across the nation with strategic guidance as needed
Monitoring industry trends and news, as well as staying on top of changes in in the digital landscape.
Putting this into practice by innovating and proactively suggesting creative ways to enhance campaign performance using new features and updates.
Meeting with vendors for updates & maintaining vendor relationships
Collaborating with cross-functional teams to ensure cohesive marketing strategies & user experience across channels.
Working with internal creative, digital and brand team members to share learnings, determine creative production needs & best practices.
Working with other paid media team members (i.e. paid search & paid social media managers, Solutions Architect) to cohesively plan & executive successful paid media campaigns.
Working with analytics team to carry out incremental transaction and attribution modeling
Serving as company representative with media vendors/partners.
Qualification
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Required
Proven experience in creating and executing successful paid digital media campaigns that have driven significant conversions and revenue growth
Strong analytical skills and the ability to interpret complex data to make data-driven decisions
Understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
Excellent strategic thinking and problem-solving skills
Strong communication and leadership abilities, ability to work independently & collaboratively
Detail-oriented, pro-active, self-starter
Comfortable working in excel & manipulating data
5+ years’ experience in digital media planning/buying, with at least 1 year in a strategic role
Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent work experience
Preferred
Ad agency experience preferred
Experience with multi-location franchise businesses preferred
Experience with visit-tracking preferred
Experience with hands-on programmatic preferred
Experience with Google Analytics and/or other digital analytics tools preferred
Advanced certifications in Programmatic ad platforms, CTV or digital marketing are a plus
Benefits
Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
Company paid life, accidental death & dismemberment, and long-term disability insurance
Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
401(k) retirement account with employer match and immediate vesting
Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
40 hours of accrued Paid Sick and Safe Time annually
10 paid holidays per year, plus an additional 2 floating holidays
8 Hours of Papa Cares Volunteer Hours per year
Paid Parental Bonding Leave
Tuition Assistance
Employee Assistance Program
50% pizza discount at Papa Murphy’s Company Stores
Company
Papa Murphy's International
Papa Murphy’s is different on purpose.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-05-23Acquired
2014-05-02IPO
Leadership Team
Nik Rupp
Chief Operating Officer
Kim McBee
CMO/SVP of Customer Experience and Brand Marketing
Company data provided by crunchbase
