42 applicants

Company

WEX · 6 hours ago

Media Planning Manager

US - Remote

Full-time

Remote

Mid Level

$78K/yr - $103K/yr

3+ years exp

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Financial ServicesFinTech

H1B Sponsor Likely

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Responsibilities

Assist in the development and activation of paid Search digital media plans and campaign work for over 50 fuel partner brands and WEX internal lines of business.

Collaborate with internal stakeholders, to understand campaign KPIs and target audiences.

Incorporate SEM strategies across various channels aligned with overall marketing goals. (Experience buying: Display, Video, Audio, Native, CTV, & DOOH is a plus)

Ensure all campaigns are serving in full and troubleshoot any delivery issues.

Generate monthly financial reports on campaign spending.

Monitor campaign tests, report on results and performance metrics.

Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).

Stay abreast of the latest trends and innovations in the programmatic advertising landscape.

Manage vendor relationships

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media PlanningDigital MarketingSEM StrategiesProgrammatic AdvertisingGoogle AdsBing AdsLooker StudioDV360Trade DeskSalesforceMedia Planning ToolsFinancial Industry ExperienceCollaboration Skills

Required

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels.

Proven track record of developing and executing successful programmatic & SEM advertising campaigns.

In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).

Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.

Strong communication, presentation, and collaboration skills.

Ability to manage multiple priorities and deadlines in a fast-paced environment.

A passion for digital marketing and a commitment to continuous learning.

Preferred

Experience with Google & Bings Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce and media planning tools is a plus.

Experience with media billing, POs, IOs and media spend reporting is a plus.

Experience in the financial industry, plus.

Benefits

Health, dental and vision insurances

Retirement savings plan

Paid time off

Health savings account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

And more

Company

WEX

Glassdoor

3.7

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Founded in 1983

Portland, Maine, USA

5,001-10,000 employees

http://www.wexinc.com

H1B Sponsorship

WEX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (7)

2022 (16)

2021 (23)

2020 (18)