Avalere · 4 days ago
Media Supervisor
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Health Care
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Responsibilities
Develop, implement, revise and maintain strategic and integrated client media plans and marketing recommendations
Build plan options that deliver against objectives/strategies; proactively investigate media opportunities and craft well supported, articulate points – of – view
Exhibit in-depth understanding of digital media channels (i.e., SEM, Programmatic, Social) with traditional channel knowledge a plus
Understand that clear business objectives are the key to driving success and know how to work with clients to develop clear business cases around opportunities for engagement
Ability to successfully articulate media, competitive, targeting, marketplace and landscape trends and be able to apply their findings and determine what the implications might be for our clients.
Meet realistic client expectations and make every effort to exceed them, by providing quality work in a timely and responsive manner
Manage client communication on all day-to-day business needs
Monitor, analyze and interpret campaign results along with analytics teams and prepare recommendations for optimization on a regular cadence
Lead and motivate team members while overseeing and directing account activities; provide guidance on setting or re-defining priorities
Manage a staff of media professionals.
Develop the staff through performance management and consistent feedback.
Identify developmental opportunities with staff and help them to work toward their professional goals
Mentor Associates and Planners
Manage human resource administration, which includes: maintaining staff levels through effective recruiting, performance management and conflict resolution
Serve as a liaison among Avalere Health departments contributing to a client account, as well as developing Agency Management and Client relationships
Maintain thorough, real-time knowledge of client business
Establish processes, communicate clear direction and delegate appropriately to direct reports
Manage and be accountable for media budgets and client billing
Work with direct reports to compile and accurately update regular internal and client status reports
Ensure communication of creative needs and coordinate with creative teams on timely delivery of all assets for proper campaign launches
Contributes to new business pitches, in brainstorms and ideation sessions
Qualification
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Required
BA/BS degree in related field or equivalent work experience
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
4+ years of experience in Strategy, Planning and/or Digital with strong ability to lead the media planning process – experience in HCP and DTC healthcare media strongly desired
1+ year(s) of experience in managing or developing a staff
Excellent written and verbal communication skills
Strong negotiation and presentation skills, ability to communicate to vendors and clients
Proven ability to handle multiple priorities/tasks proactively
Proficiency with Microsoft Desktop programs, specifically with Excel and PowerPoint
Strong organizational and analytical skills
Proven ability to work independently and as part of a team
Benefits
Generous company pension/retirement plan
Private medical insurance
Comprehensive employee wellbeing initiatives
Compelling time-off policy
Company
Avalere
Avalere, part of Avalere Health , is a strategic advisory company whose core purpose is to create innovative solutions to complex healthcare problems.