Levelwing ยท 2 days ago
Media Supervisor
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Responsibilities
Developing and confidently presenting media plans aimed at achieving client goals.
Developing a measurement plan to prove effectiveness of media against client goals, as part of the media strategy.
Leading and educating the team regarding deployment of pixels/tags needed to optimize and attribute performance metrics to media (online orders, sales, revenue, leads, etc.).
Collaborating with the team and/or client on creative needs, including specs and best practices, and providing direction based on historical performance and trends to the creative team.
Providing strategic leadership and guidance to a team of innovative and talented media team members, who are responsible for activating campaigns in platform.
Overseeing reporting of media activity and monitoring KPIs (Ad Recall, Traffic, ROAS, CPA, etc.), leveraging your team to ensure optimal performance.
Translating media reporting into actionable insights, and providing campaign recaps and case studies to client and agency partners.
Staying abreast of industry trends and emerging platforms, which can positively impact client strategies, then sharing those with the media and client teams.
Promoting an enhanced culture of innovation and testing across the media department.
Managing direct reports and overseeing their performance.
Assisting in the hiring and on-boarding process for future media team hires.
Serving as a positive resource and role model for all team members.
Embodying flexibility and resourcefulness with a solutions-oriented approach to challenges.
Other job-related duties as assigned.
Qualification
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Required
Six to eight (6-8) years of media experience (with an Agency, Ad Tech, and/or Brand)
Two (2) years of people management experience
Prior experience in creating media strategies, managing campaigns with multiple media channels, and reporting on performance
Self-service buying experience in social business managers (Meta, TikTok, LinkedIn, Pinterest, etc.), programmatic media buying (The Trade Desk), and/or Google Ads
Experience in web analytics software (Google Analytics, Adobe Analytics, etc.)
Previous experience in, and knowledge of, the programmatic ecosystem (DSPs, ad networks, etc.)
Strong client-facing experience and communication skills, with the ability to present media plans, develop rapport, problem solve, etc.
An understanding of all forms of media, digital and traditional
The ability to understand performance data and apply that to media strategy via campaign optimization recommendations
Advanced experience in Microsoft Excel, PowerPoint, etc.
Company
Levelwing
Digital Advertising Agency
Funding
Current Stage
Growth StageRecent News
2024-04-07
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