Revive · 6 hours ago

Member & Customer Engagement Marketing Manager

Full-time

Remote

Mid Level

$80K/yr - $85K/yr

3+ years exp

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Brand MarketingDigital Marketing

Growth Opportunities

Insider Connection @Revive

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Lead our Instagram strategy and content creation to engage and grow our member community

Develop and implement a content calendar that resonates with our member base

Create engaging visual and written content that reflects our brand voice and values

Monitor social media metrics and optimize strategy based on performance data

Design and execute email marketing campaigns for members

Lead the strategic transition from SendGrid to Braze

Develop segmentation strategies to ensure targeted, relevant communications

A/B test email campaigns to optimize performance

Develop and manage SMS marketing campaigns

Work with technical teams to implement Braze for improved mobile engagement

Create personalized mobile messaging strategies based on user behavior and preferences

Create and maintain customer-facing materials including onboarding guides, best practice documents, and implementation playbooks

Design and update customer training materials and resource libraries in collaboration with CS team

Create and maintain a content repository of case studies, success stories, and testimonials

Build scalable newsletter templates and campaign frameworks for CS teams to utilize

Ensure all enablement materials align with brand guidelines and messaging

Qualification

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Digital MarketingSocial Media ManagementEmail MarketingHubSpotMobile Engagement StrategiesBrazeHealthcare Marketing RegulationsB2B CommunicationsMarketing Automation PlatformsCustomer Journey MappingProject Management