Breezeline · 1 day ago

Mobile Brand Manager

Saluda, VA

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop and implement a brand strategy for Breezeline Mobile that drives differentiation and aligns with overall business goals and brand positioning.

Identify and prioritize target audience needs by segments and markets, focusing on key value drivers and competitive differentiators.

Understand our current customers by segments and markets, to ensure our base communications are relevant and impactful.

Collaborate with cross-functional teams, including marketing, product, web, and customer experience, to ensure timely execution of promotional campaigns.

Ensure project scope and timelines are met, resolving issues and escalating when necessary.

Act as the voice of the customer, influencing the customer journey and ensuring alignment with brand objectives.

Contribute to the development of sprint plans, OKRs, and performance goals related to the brand strategy.

Work closely with media partners and performance teams to optimize brand campaigns.

Collaborate with internal designers, videographers, and external agencies to create impactful, full-funnel brand assets and collateral.

Manage the delivery of brand campaigns, ensuring consistency across all touchpoints.

Qualification

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Stakeholder InfluenceBrand ManagementMarketing StrategyProject ManagementMicrosoft OfficeG-SuiteWorkdaySmartsheetsAgile EnvironmentData-Driven Decision MakingMobile Industry ExperiencePresentation Delivery