Confie · 11 hours ago

Online Directories Manager

United States

Full-time

Remote

Mid, Senior Level, Lead/Staff

$90K/yr - $95K/yr

3+ years exp

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Responsibilities

Manage daily operations of online directories with a focus on optimizing listings for increased visibility, particularly within Google’s ecosystem

Recommend enhancements to increase calls and in-person (walk-in) visits by customers and prospective customers to local offices

Analyze and report on directory performance metrics by brand, state, and category to inform marketing strategy and decision-making

Serve as the main liaison with third-party directory vendors (e.g. SOCi, Yelp) to assess account performance, handle support tickets, and gather updates on directory network changes

Track and report regularly on reputation management metrics, including sentiment analysis, review volume, and social media engagement

Prepare and present weekly updates and reports on directory and reputation performance, highlighting trends and areas for improvement to stakeholders

Act as the primary contact for directory-related issues, working with departments on location management during store openings, closures, relocations, and acquisitions

Partner with the internal data team to manage and maintain API connections between internal systems and third-party directory vendors

Conduct data cleanup, troubleshoot issues, and provide reporting assistance to retail teams as necessary

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Online Reputation ManagementDigital MarketingSEOReputation Management ToolsCRM SystemsSocial Media CertificationDigital Marketing Certification

Required

Bachelor’s degree in Marketing, Communications, or a related field

Minimum of 3 years of experience in online reputation management or similar focus areas, ideally in the financial services, insurance, or relevant retail sectors

Proven expertise in reputation management and digital marketing, including SEO, SEM, Social Media, and/or Ratings & Reviews Management

Proficiency with reputation management tools (experience with SOCi is a plus)

Experience with CRM systems or similar database platforms (e.g. Salesforce) as an experienced user or power user

Strong analytical skills with the ability to interpret complex data sets

Excellent communication skills, with experience presenting clear, concise insights

High level of organization and attention to detail