The Ohio State University Wexner Medical Center · 4 hours ago
Online Marketing Manager
Remote Location
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.
Find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs.
Leverage knowledge and seek out market research to craft campaigns and assets that attract the right audience in a cost-efficient manner.
Write copy, draft emails, create content, ensure web pages are optimized for content and SEO, analyze campaign performance for both lead generation and student enrollment and find third-party media suppliers.
Collaborate with college faculty, staff, and partners to better understand the target audience.
Partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan.
Report on key metrics both internally and externally.
Look for what’s next for testing new ideas and optimizing existing work.
Qualification
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Required
Bachelor’s degree required.
4+ years in marketing or related field.
Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.
Preferred
Master’s degree in relevant discipline preferred.
5+ years of experience preferred.
Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.
Deeper knowledge of broad knowledge and expertise in required.
Company
The Ohio State University Wexner Medical Center
The Ohio State University Wexner Medical Center is personalizing health care to meet the needs of each patient. It is a sub-organization of The Ohio State University.
10,001+ employees
Funding
Current Stage
Late StageLeadership Team
Emile Daoud
Chief, Cardiac Electrophysiology Section
Recent News
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