Mindgruve · 5 hours ago

Organic Social Media Director

San Diego, CA

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

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Responsibilities

Develop and oversee the execution of a comprehensive organic social media strategy that drives brand awareness, engagement, and follower growth.

Collaborate with marketing, content, and creative teams to ensure social campaigns align with broader marketing initiatives.

Identify opportunities to leverage emerging social media platforms and trends to keep the brand innovative and relevant.

Lead the ideation and creation of engaging, high-quality visual and video content tailored to platform-specific audiences on Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, and X.

Use graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software (e.g., Premiere Pro, Final Cut Pro, or similar) to create visually compelling content.

Oversee the production of dynamic assets, including carousels, infographics, animations, and short-form videos, ensuring alignment with brand guidelines.

Collaborate with photographers, videographers, and content creators to generate multimedia content.

Cultivate and manage online communities, fostering meaningful interactions and ensuring positive brand sentiment.

Monitor social conversations and trends to proactively engage with audiences and amplify user-generated content.

Analyze key performance metrics (KPIs) to measure the effectiveness of social media efforts and inform strategy adjustments.

Provide regular reports to stakeholders, highlighting campaign successes, challenges, and opportunities for improvement.

Build, manage, and mentor a team of social media specialists, graphic designers, and video editors.

Partner with cross-functional teams, including paid media and PR, to ensure alignment across channels.

Qualification

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Social Media MarketingGraphic DesignVideo ProductionContent CreationPerformance AnalysisAdobe Creative SuiteSocial Media AnalyticsInfluencer MarketingUser-Generated ContentBilingual (Spanish/Portuguese)