PracticeTek · 3 days ago

Paid Advertising Strategist

United States

Full-time

Remote

Mid Level

3+ years exp

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Health Care

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Responsibilities

Develop, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital advertising channels.

Oversee and manage the allocation of budgets for paid media campaigns, ensuring efficient use of resources and adherence to ROI targets.

Monitor and analyze the performance of paid campaigns, providing regular reports and actionable insights to improve performance and maximize ROI.

Conduct keyword research and audience targeting to ensure that campaigns reach the most relevant audiences and drive qualified traffic.

Collaborate with the creative team to design and test ad creatives that resonate with target audiences and drive engagement.

Implement A/B tests on ad copy, creatives, and landing pages to continually improve campaign performance.

Work closely with the SEO, content, and analytics teams to ensure paid media strategies are aligned with broader marketing goals and initiatives.

Keep up with industry trends, platform updates, and best practices in paid media to ensure campaigns remain innovative and effective.

Generate detailed reports on campaign performance, providing insights and recommendations for future improvements and optimizations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media CampaignsGoogle AdsFacebook Ads ManagerLinkedIn Campaign ManagerGoogle AnalyticsKeyword ResearchA/B TestingMarketing AutomationGoogle Ads CertificationFacebook Blueprint CertificationHealthcare Industry ExperienceProject Management

Required

Minimum of 3 years of experience in paid media or digital advertising, with a proven track record of managing successful campaigns.

Proficiency in platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and analytics tools such as Google Analytics.

Excellent communication skills, with the ability to collaborate effectively with cross-functional teams and present data-driven insights to stakeholders.

Strong organizational skills and the ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.