200+ applicants

Company

Farmer's Business Network, Inc. · 2 days ago

Paid Digital Marketing Manager

United States

Full-time

Remote

Mid Level

$125K/yr - $155K/yr

3+ years exp

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Responsibilities

Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels

Drive funnel acquisition and optimization through paid digital performance marketing channels

Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing

Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals

Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles

Practice data based decision making related to digital campaign management

Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs

Own the forecasting, monitoring, and reporting of performance marketing budgets

Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels

Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate

In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital marketing strategyGoogle AdsFacebook AdsData analyticsPerformance marketingA/B testingSalesforceGoogle AnalyticsProgrammatic displaySEOSEMMarketing automationBing AdsLinkedin Campaign ManagerGoogle Merchant CenterGoogle Shopping AdsAmplitudeTableauCall tracking platformLifecycle marketingProject management

Required

3+ years of digital marketing experience in paid search, paid social, programmatic digital, and personalized communications, across both web and mobile platforms

Experience collaborating with multi-functional in-house teams and external agencies

Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment

Extensive hands on experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms

Comfortable in a fast-changing, fast paced environment with tight deadlines and the ability to multitask and prioritize projects.

Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.

Experience with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities

Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes

Implement detailed keyword strategy to be leveraged for both SEM and SEO

Experience with Google Merchant Center and Google Shopping Ads

Preferred

Experience managing digital growth strategies within the ag industry

Strong technical acumen and hands-on experience with tools such as Google Analytics, Amplitude, Tableau, Salesforce, and Marketo

Experience with Google Analytics (incl. GA4) and attribution modeling

Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skills

Results-oriented mindset with experience building reports and dashboards for reporting on qualitative and quantitative metrics that focus on revenue, conversion, sales, and other marketing goals

Experience managing call tracking platform integration

Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)

Lifecycle marketing strategy and initiatives including end-to-end digital campaign launches, marketing automation and offer strategies that drive digital growth

Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business

Benefits

Equity compensation (dependent upon job level)

Paid holidays plus an additional floating holiday

Work flexibility including paid time off and remote work if your role is eligible

Parental leave

Benefits including but not limited to: medical, dental, vision, wellbeing, short & long term disability, life insurance, 401k, HSA employer contributions, and more.