Datasite · 3 days ago

Paid Digital Media Specialist (B2B)

United States

Full-time

Remote

Mid Level

$63K/yr - $104K/yr

3+ years exp

Maximize your interview chances

FinTechSoftware

Work & Life Balance

Insider Connection @Datasite

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Assist in developing and implementing paid media plans that align with company objectives across all channels including paid search, display, video, retargeting, and programmatic advertising.

Help coordinate strategic planning sessions and team meetings to maintain consistency in campaign goals and KPIs.

Support optimization of global paid digital advertising campaigns to increase digital presence, maximize ROI and drive growth.

Contribute to reporting on campaign & regional performance results to stakeholders.

Support communication of paid media best practices within the team.

Coordinate with vendors and agency partners for campaign execution details and data collection.

Monitor industry trends, technologies, and advancements in digital advertising platforms.

Support integrated digital marketing strategy efforts alongside other departments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid digital mediaGoogle AdsMicrosoft Bing AdsB2B marketingSaaS marketingLead generationProgrammatic advertisingRetargetingDisplay advertisingVideo advertisingGoogle AnalyticsData analysisExcel