Future Digital ยท 4 hours ago
Paid Google Media Buyer @ Growth Agency
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Marketing & Advertising
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Responsibilities
Manage and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube
Develop and implement comprehensive search strategies aligned with client goals
Conduct keyword research, analysis, and optimization to maximize campaign performance
Create and optimize campaign structure, including ad groups, keywords, and negative keywords
Write compelling ad copy and implement A/B testing strategies
Monitor and optimize bid strategies, budgets, and campaign settings
Perform regular quality score optimization and landing page alignment
Create and maintain automated rules and scripts for campaign management
Generate and analyze performance reports to identify trends and opportunities
Qualification
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Required
3+ years experience managing Google Ads campaigns, including Google Shopping & Performance Max
Google Ads certification and demonstrated expertise in the platform
Experience managing monthly ad spend of $20,000+
Strong understanding of conversion tracking, Google Tag Manager, and Google Analytics
Proven track record of achieving and exceeding ROAS/CPA goals
Experience with competitor analysis and market research
Excellent analytical and problem-solving skills
Preferred
Familiarity with Google Analytics 4
Experience with e-commerce platforms (Shopify, WooCommerce)
Background in performance marketing or digital agency work
Understanding of conversion rate optimization (CRO)
Experience with automated bidding strategies and machine learning