Kforce Inc · 15 hours ago

Paid Media Analyst

Atlanta, GA

Contract

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Supporting the planning of Paid Social Media campaigns

Executing and optimizing vendor's brand and digital media components of those campaigns

Building out marketing campaigns

Pulling data to then upload & create the marketing campaigns in the Ad Manager functions of several social media platforms

Creating using the new campaign button

Proactively troubleshoot and research what is needed for the campaigns

Post the campaigns based on deadlines

Responsible for all areas of campaign management including requirements gathering, solution design, vendor management/coordination

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media Campaign ManagementMeta AdvertisingPinterest AdvertisingYouTube AdvertisingSnapchat AdvertisingTikTok AdvertisingExcel Pivot TablesExcel VLOOKUPData AnalysisDegree in MarketingDegree in Business

Required

Bachelor's degree in Marketing or Business

2-3 years of experience in a similar role where they have been responsible for campaign pacing metrics, diagnose what's wrong on a campaign, and recommend corrections to ensure the campaign is performing well

1-3 years of experience activating paid media within Meta and/or Pinterest platforms

Experience working with Paid Ad Manager functions on Pinterest or Facebook/META, YouTube, Snapchat, TikTok, etc.

Excel (pivot tables and VLOOKUP's)

Experience with large data sets (100s of lines and columns); Will be researching and combing through data

Overall tech savviness and have a passion for the social media tech world

Able to work independently and be proactive to find solutions and answers