Onya · 8 hours ago
Paid Media Campaign Manager (Contractor, Part-Time)
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Responsibilities
Develop and implement paid media strategies across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms.
Set up campaigns to align with client goals and KPIs.
Ensure tracking, tagging, and all necessary components are correctly configured before launch.
Monitor, analyze, and optimize campaign performance to achieve maximum ROI.
Adjust bids, targeting, and ad placements based on performance data.
Troubleshoot any issues related to campaign delivery or tracking.
Prepare detailed weekly reports highlighting campaign outcomes, insights, and recommendations for improvement.
Communicate performance data effectively to clients or internal stakeholders.
Implement and maintain tracking systems, such as Google Tag Manager and pixel installations, to ensure accurate data collection.
Collaborate with web teams to verify tracking accuracy.
Maintain timely communication regarding campaign progress, challenges, and outcomes.
Qualification
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Required
Proven experience managing Google Ads, Meta Ads, TikTok Ads, and programmatic advertising.
Expertise in setting up and launching digital advertising campaigns, including tracking and analytics.
Strong analytical skills with experience interpreting performance data and making data-driven optimization decisions.
Proficiency in advertising platforms’ dashboards, Google Analytics, and campaign reporting tools.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Strong communication skills for reporting and collaborating with team members and stakeholders.
Preferred
Experience with advanced programmatic platforms and familiarity with third-party tracking solutions.
Certification in Google Ads, Meta Blueprint, or relevant advertising platforms.