icepop · 1 day ago
Paid Media Manager - Meta Ads
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Responsibilities
Take a hands-on approach to campaign management—deploying, optimizing, and reporting on all account activities.
Be a master of Meta (Facebook/Instagram); experience with TikTok and Pinterest is a plus.
Monitor and manage ad account performance and spend pacing with precision.
Drive media buying across social platforms, optimizing to meet and exceed client goals.
Develop forecasts and identify trends and opportunities for scaling campaigns.
Provide regular performance feedback to your team and lead strategic discussions internally.
Communicate effectively with clients through email, Slack, and Google Meet, delivering clear and timely updates.
Collaborate with the icepop team to brainstorm big ideas, craft compelling campaigns, and determine the best strategies to engage customers.
Report on key successes, challenges, and areas ripe for improvement.
Show up every day with a mission to grow and support your clients and teammates.
Set up and manage data architecture, including pixel testing, placement, and event firing confirmation for all campaigns.
Qualification
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Required
2-3 years of hands-on experience in Media Buying, with a strong focus on Meta and Paid Social.
Must be based in the USA; no other candidates will be considered.
Proven ability to plan, execute, and optimize paid advertising campaigns for eCommerce brands with monthly budgets ranging from $20K to $200K.
Strong data-driven mindset with a consumer-first focus; you excel at using analytics to drive strategic recommendations and growth.
Excellent communication skills and a collaborative spirit.
Ability to self-manage, prioritize tasks, and juggle multiple projects effectively.
Detail-oriented with a meticulous approach to your work.
Thrive in a fast-paced, high-pressure environment while maintaining a calm and positive attitude.
Keen awareness of account status at all times, with the ability to identify potential problems and solutions quickly.
Strong time management and organizational skills, ensuring tasks are completed efficiently and effectively.
Be nice! At icepop, culture is key—this is our highest priority.
Preferred
Experience with TikTok and Pinterest is a plus.
Familiarity with Google Analytics and experience with Shopify brands is a plus.