Silverback Strategies · 3 days ago

Paid Media Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Hiring Manager

Steve Dyson, SHRM-CP

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Responsibilities

Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts

Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals

Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goals

Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing

Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed

Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices

Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution

Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation

Mentor and effectively delegate tasks and responsibilities to junior members of the team

Work with the Client Services team on overall account strategy & account growth + retention

Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Qualification

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