174 applicants

Company

Savvas Learning Company · 15 hours ago

Paid Media Marketing Analyst

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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ConsultingE-Learning

Growth Opportunities

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Responsibilities

Help lead in the development of search and social media campaigns/projects across functional teams that deliver stated business goals (e.g. Execute search and social media ad campaigns encompassing management, production, posting, and online conversations across multiple social networking platforms).

Actively engage with online communities via social networks, including routing inquiries for customer service, encouragement/support, and conversational engagement to promote corporate messaging and increase brand awareness

Utilize media creation tools such as Photoshop, Canva, etc. to build graphical, highly engaging, shareable content

Create from scratch highly clickable & shareable content marketing deliverables to drive follower engagement and lead generation objectives

Identify, curate, and recommend relevant 3rd party content that is actively being discussed online and/or is relevant to core (education) audiences

Partner with key internal stakeholders & cross-functional teams to assist in a sustainable content marketing strategy

Cultivate consistent, ongoing relationships with key influencers within the education space. Identifying partnership, collaboration, and co-marketing opportunities in social media that extend our reach and credibility

Responsible for developing strategies to optimize the effectiveness and efficiencies of campaigns

Regularly reporting insights gained from social media monitoring tools, such as HootSuite or TalkWalker

Use analytics to guide social media and digital marketing strategy, understanding KPIs for different campaigns to drive better results

Budget management: monitor, track, re-forecast, and report on PPC spend

Contribute ideas to the team and maximize business impact in a fast-paced, collaborative digital environment

Execute social media and PPC strategies that will increase brand awareness at the company and product level

Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PPC Campaign ManagementGoogle AdsSocial Media AdvertisingData Reporting ToolsContent CreationBudget ManagementSocial Media ManagementPhotoshopCanvaHootsuiteExcelMeta Ads SuiteProfessional WritingCopy-EditingEducation Sector Knowledge

Required

Bachelor's Degree or equivalent work experience required.

Experience managing yearly PPC search budgets

5 - 7 years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads with proven results in impacting Key Performance Indicators of an organization.

Knowledge of social media management, advertising, and productivity/analytics tools such as Hootsuite, Sprinklr, Social Studio, Google Ads, Facebook Insights, X(Twitter) Analytics, etc.

Experience with social media design tools such as Photoshop, Canva, etc.

Deep experience with data reporting & connector tools such as Excel, Supermetrics, etc.

Understanding how social media plays a role within a larger marketing team to contribute to a unified vision of campaigns

Minimum level of full-stack digital marketing knowledge.

Ability to build strong relationships with both internal and external stakeholders with excellent interpersonal skills.

Strong interest in storytelling, business strategy, and education sector issues