Paid Media Marketing Manager @ Shady Rays Polarized Sunglasses | Jobright.ai
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Shady Rays Polarized Sunglasses · 3 days ago

Paid Media Marketing Manager

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Responsibilities

Concept, build, and execute a wide range of digital advertising campaigns across Meta, TikTok, and other digital channels
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Develop marketing strategies and plans for new products and customer segments
Leveraging our real-time data dashboards, analyze and communicate recommended adjustments to campaigns daily.
Leverage third party platforms (Shopify, GA, etc) to analyze, communicate and recommend adjustments to media performance
Create and provide direction to marketing and graphic design team for conversion focused creative development
Gather data on consumer, competitor, and market conditions
Additional team support as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Meta platform skillsTikTok platform skillsDigital marketing experienceData analysis skillsExcel skillsSunglass industry experienceProject management

Required

Bachelor’s degree in Marketing or relevant field
1-3 years of digital marketing experience
Technologically adept
Strong excel skills
Strong data analysis skills. Ability to aggregate & analyze data to drive data driven decision making.
In depth knowledge of the Meta & TikTok platforms
Strong organizational and communication skills
Ability to manage multiple projects simultaneously and meet strict deadlines
Strong problem-solving skills
Occasional travel

Preferred

Specific sunglass industry experience

Benefits

Competitive compensation plus yearly bonus potential
Comprehensive Health/Dental/Vision
Short-term disability
Paid Life Insurance
Paid parental leave
PTO (Paid Time Off)
Paid holidays
401k with employer matching
Employee discounts
Prescription discounts
Employee Wellness Days
Paid Adventure Days
Health program reimbursement
Employee Development
Employee Recognition

Company

Shady Rays Polarized Sunglasses

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Shady Rays is one of the largest and fastest growing mid-priced lifestyle eyewear brands in the U.S.

Funding

Current Stage
Early Stage

Leadership Team

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Dan Ratterman
Chief Operating Officer
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Company data provided by crunchbase
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Orion

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