Paid Media Specialist @ Ahrefs | Jobright.ai
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Ahrefs · 3 hours ago

Paid Media Specialist

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Growth Opportunities

Insider Connection @Ahrefs

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Responsibilities

Strategise, execute, and optimise paid advertising campaigns across multiple platforms (Google Ads, Meta, LinkedIn, etc.)
Develop sophisticated targeting and segmentation strategies to maximise ROI.
Conduct A/B testing and experiments to refine audience targeting, ad creatives, and messaging.
Monitor campaign performance metrics and provide actionable insights.
Build detailed reports on key KPIs and recommend improvements based on findings.
Use data to validate strategies and forecast outcomes for upcoming campaigns.
Write compelling, conversion-focused ad copy and headlines.
Identify and capitalise on emerging trends and opportunities in digital advertising.
Align advertising strategies with Ahrefs' overall marketing goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingAd PlatformsAudience TargetingA/B TestingAdvanced AnalyticsCopywritingBudget ManagementSEODigital Marketing

Required

Proven experience in a performance marketing role, preferably within a SaaS company.
Strong technical skills in ad platforms, audience targeting, tracking, and optimization.
Proficiency in A/B testing, campaign setup, and advanced analytics.
Exceptional copywriting and messaging skills with a knack for storytelling and packaging complex ideas.
Ability to manage budgets effectively and allocate resources for maximum impact.
Familiarity with SEO, digital marketing, and the unique challenges of marketing SaaS products.
Strong English communication skills and attention to detail.

Preferred

Bonus if you bring creative flair and can craft compelling narratives about Ahrefs' tools and features.

Company

Ahrefs

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Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

Funding

Current Stage
Growth Stage
Company data provided by crunchbase
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Orion

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