PBJ Marketing · 2 days ago

Paid Media Sr. Specialist

United States

Full-time

Remote

Mid Level

$62K/yr - $84K/yr

3+ years exp

Maximize your interview chances

Consulting

Insider Connection @PBJ Marketing

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution

Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.

Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

Actively test and analyze paid search ad copy to achieve maximum ROI

Execute and analyze monthly paid media business metrics, budgets, and reports

Research and evaluate paid marketing efforts and identify new campaign opportunities

Track paid media best practices, bid management systems, keyword developments, and industry trends

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsMicrosoft AdsPaid Social AdvertisingPPC Account ManagementDigital Marketing CampaignsExcel ProficiencyClient Liaison

Required

3 to 4 years of experience working on Google Ads (Search, Display, PMax, Shopping), Microsoft Ads, and Paid Social advertising (TikTok Ads, Meta Ads, LinkedIn Ads)

Expertise in customer journeys and proven experience in growing brand awareness and ROI.

Minimum Bachelor's degree in Marketing or any relevant major.

At least 2 years of agency experience in a client-facing role is required.

Advanced web skills, proficiency with Excel, search engine interfaces, and ad platforms.

Ability to demonstrate analytical skills, technical knowledge, and attention to detail.

Excellent written and verbal communication skills.

Eagerness to deliver under tight deadlines.

The personal discipline to manage and develop campaigns for clients.

A genuine curiosity that will guide the research to inform your technical work.

Outstanding time management and organization skills.

The ability to work solo and with a team as needed.

The ability to accept constructive criticism in a professional manner and to learn from edits.