TransPerfect · 2 hours ago

Paid Media Strategist

Denver, CO

Part-time

Remote

Mid Level

4+ years exp

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Hiring Manager

Quintora McCoy

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Responsibilities

Strategic Planning: Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.

Campaign Management: Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.

Client Consultation: Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.

Cross-Functional Collaboration: Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.

Performance Analysis: Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.

Market Research: Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Search StrategyPaid Social StrategyGoogle AdsFacebook Ads ManagerGoogle AnalyticsData ManipulationData InterpretationCross-Functional CollaborationFluency in EnglishGenerative AI ToolsGoogle Ads CertificationFacebook Blueprint CertificationGlobal Market Dynamics

Required

Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organisation.

Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.

Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.

Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.

Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.