Kforce Inc · 10 hours ago

Paid Search Analyst

Atlanta, GA

Contract

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded

Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Support channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsSearch Ads 360Campaign ManagementGoogle ShoppingPerformance MaxDynamic Search Ads3rd-party bidding platform

Required

At least 2 years of experience managing Google Ads campaigns, preferably through a 3rd-party bidding platform such as Search Ads 360, Skai, or other campaign management platform