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Company

Pens.com · 3 hours ago

Paid Search & Shopping Specialist

United States

Full-time

Remote

Mid Level

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AdvertisingMarketing

Hiring Manager

Eve Stieglitz

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Responsibilities

Develop and execute paid search and shopping ad strategies to achieve campaign objectives.

Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization.

Create and manage campaigns across various platforms (e.g., Google Ads, Microsoft Ads) ensuring alignment with best practices and guidelines.

Develop compelling ad copy and engaging landing page experiences for optimal conversion rates.

Monitor, analyze, and report on campaign performance, identifying trends, insights, and areas for improvement.

Continuously optimize campaigns to improve key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Manage advertising budgets effectively, ensuring optimal allocation and return on investment.

Monitor daily spend, adjust bids, and make necessary optimizations to meet budget goals.

Provide regular budget updates and performance reports to stakeholders.

Generate regular reports on key performance indicators (KPIs), such as impressions, clicks, conversions, and revenue.

Analyze data and provide actionable insights to drive campaign improvements.

Ensure tracking mechanisms (e.g., conversion tracking, Google Analytics) are set up to measure campaign performance accurately.

Stay informed about industry trends, new advertising features, and emerging platforms, and proactively recommend strategies to leverage them.

Collaborate with internal teams (e.g., marketing, creative, web development) to ensure alignment and effective execution of campaigns.

Work closely with digital marketing managers to understand campaign objectives and provide recommendations for achieving goals.

Communicate effectively with stakeholders, providing campaign updates, performance insights, and recommendations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid search managementShopping ads campaignsGoogle AdsMicrosoft AdsKeyword researchAd copywritingLanding page optimizationGoogle AnalyticsGoogle Tag ManagerData analysis

Required

Bachelor’s Degree; preferably in marketing, advertising, business, or a related field

Proven experience in managing paid search and shopping ad campaigns, preferably in an agency or e-commerce environment.

In-depth knowledge of platforms such as Google Ads, Microsoft Ads, Merchant Center

Strong understanding of keyword research, ad copywriting, and landing page optimization.

Proficiency in campaign tracking and analytics tools (e.g., Google Analytics, Google Tag Manager).

Analytical mindset with the ability to derive insights from data and make data-driven decisions.

Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to stakeholders.

Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.

Up-to-date with industry trends, best practices, and emerging advertising technologies.

Benefits

Competitive compensation packages

Comprehensive health benefits

Company

Pens.com

Glassdoor

3.4

At Pens.com, our mission is to make it easy and affordable for small businesses to create the perfect promotional products for their brand without breaking their budget.

Founded in 1966