Grüns · 3 hours ago

Paid Search and YouTube Specialist

New York, NY

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Manage budgets and bids for YouTube VAC (16:9) and YouTube Shorts campaigns.

Plan, launch, and optimize ad campaigns to achieve performance goals.

Analyze campaign performance and identify actionable insights for improvement.

Build scalable, non-brand search campaign funnels to drive consistent results.

Launch and optimize search, PMax (Performance Max), and shopping campaigns to maximize ROI.

Work with the creative team to identify ad angles that are performing well and guide the development of future creative assets.

Collaborate with the landing page team to create high-converting pages tailored for YouTube and search campaigns.

Dive deep into campaign data to understand performance drivers and recommend next steps.

Use tools such as Google Analytics 4 (GA4), Google Ads Editor, and competitive research platforms to refine strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

YouTube advertisingGoogle AdsPMax campaignsData analysisGoogle Analytics 4 (GA4)Google Ads EditorSearch campaignsVideo campaignsAttribution toolsCompetitive research toolsE-commerce experience