200+ applicants

Company

Golden Hippo® · 4 days ago

Paid Search CRO Specialist (Remote)

United States

Full-time

Remote

Entry, Mid Level

$67K/yr - $75K/yr

2+ years exp

Maximize your interview chances

Consumer GoodsE-Commerce

Growth Opportunities

Insider Connection @Golden Hippo®

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Conduct rigorous A/B testing of landing pages to uncover insights and maximize conversion rates for both branded and non branded search terms

Optimize keywords and bid strategies within Google Adwords for multiple products across several verticals

Partner with cross functional teams to design, develop and recommend changes based on winning test results - including: Marketing, Video Editing, IT, and Design.

Develop and execute robust conversion rate optimization strategies, utilizing both qualitative and quantitative data to drive continuous improvement.

Monitor and analyze performance across all search channels with precision, identifying opportunities for revenue growth and setting benchmarks for success.

Optimize the customer journey. Take a holistic view of our sales funnel, optimizing SEO strategies and collaborating on customer journey initiatives to elevate overall performance metrics.

Serve as a content expert. Review and provide feedback on new content initiatives, ensuring alignment with campaign objectives and readiness for deployment.

Stay ahead of industry trends. Monitor emerging trends and opportunities in search engine marketing, pioneering innovative strategies to achieve strategic goals.

Act as a bridge between customer acquisition funnels and search strategy, communicating winning strategies to improve search performance across several verticals.

Remain adaptable and proactive in handling unforeseen challenges, embodying the spirit of Golden Hippo's “test everything, fail fast” culture.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSearch Engine MarketingA/B TestingGoogle AdwordsConversion Rate OptimizationExcelGoogle SheetsSalesforceTableauProject ManagementGoal-Oriented Mindset

Required

Strong analytical skills with a knack for deriving actionable insights from data

2-4 years of experience in digital marketing, specializing in search engine marketing

Experience driving winning and losing A/B tests and funnel optimization tests

Proficiency in Excel/Google Sheets

Demonstrated ability to quickly grasp new concepts and technologies.

Exceptional attention to detail.

Curiosity to try different strategies to find winning results

Proven track record of managing multiple projects simultaneously.

Excellent communication skills, capable of engaging diverse audiences effectively.

Innate drive for success with a self-motivated and goal-oriented mindset.

Preferred

4+ years of experience in digital marketing, specializing in search engine marketing

Experience with Salesforce and Tableau is a plus.

Benefits

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.

We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.

Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.

Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.

Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.

Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym.

Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.