Digital Marketing Recruiters · 1 day ago
Paid Search Director
United States
Full-time
Remote
Director/Executive
$125K/yr - $150K/yr
10+ years exp
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Hiring Manager
Marti Willett
Insider Connection @Digital Marketing Recruiters
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Responsibilities
Develop, implement, and optimize PPC campaigns with a $500k+ ad spend across various platforms such as Google Ads, Bing Ads, and potentially social media channels.
Extensive experience with landing page conversions and maximizing Quality Score in highly competitive verticals.
Conduct keyword and competitor research and analysis to identify high-performing keywords and opportunities for growth.
Create compelling ad copy and landing pages that drive engagement, conversions and Quality Score.
Monitor campaign performance and make data-driven decisions to improve ROI and achieve KPIs.
Perform A/B testing and experiment with different ad formats, targeting options, and bidding strategies.
Stay up to date with industry trends and best practices to continuously improve campaign performance.
Collaborate with internal teams to align PPC and SEM strategies with overall marketing objectives.
Qualification
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Required
10+ years of experience overall and at least 5-7 years in comparison sites.
In-depth experience with PPC for product comparison websites.
Proven track record of managing successful PPC campaigns and achieving measurable results.
Expertise in Google Ads, Bing Ads, and other PPC platforms.
Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
Excellent communication skills, both written and verbal.
Preferred
Experience with SEO and other digital marketing channels is desirable.
Benefits
Health Benefits
80% Premier Company Health Coverage
100% Vision and Dental Insurance Coverage
Retirement Benefits
IRA with a 3% Employer Match
Paid Time Off
2 weeks per year (10 personal days + 4 sick days).
Week-long office closures for holidays (in addition to 2 weeks of PTO per year).
4-day workweek, Monday through Thursday.
Up to $50 activity reimbursement per month.
UF football tailgates, team happy hours, and other impromptu social events.
Quarterly performance reviews where they evaluate for promotions and raises.
Company
Digital Marketing Recruiters
Matching talented digital marketing professionals with growth-focused businesses! The vast world of digital marketing is constantly evolving and dedicated efforts are necessary to stay up to date on all of the latest trends and required skill sets.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
