Taroko · 1 day ago
Paid Search Manager (Fully Remote)
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop and execute SEM strategies for Google Ads and Bing Ads that drive traffic into conversions (signups and paying customers).
Conduct comprehensive keyword research to identify traffic-driving opportunities and optimize targeting for maximum reach and relevance.
Create manage and optimize all campaigns and bidding, seeking to continually drive increasing conversions across all target keywords
Manage SEM budgets to maximize traffic growth while maintaining a strong focus on ROI and efficiency.
Create compelling ad copy and landing pages with a focus on conversion optimization and continuously A/B test new landing pages with a “king of the hill” mentality.
Identify and capitalize on emerging SEM opportunities, such as new platform features, ad formats, or audience segments, to boost traffic acquisition.
Utilize data analytics tools to track traffic metrics and make data-driven decisions to refine campaign performance and boost overall traffic volume.
Stay updated on industry trends, algorithm changes, and new SEM tools to consistently adapt and enhance traffic-driving efforts.
Qualification
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Required
Must have experience working with multi plan subscription based revenue models in SaaS.
3+ years of experience fully owning and managing paid search campaigns on Google Ads and Bing Ads (must have).
Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution.
Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team.
Experience with A/B testing tools and methods for SEM optimization.
Preferred
Google Ads certification (preferred but not required).
Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
Benefits
Full remote working with flexibility to set your own working schedule
Competitive compensation package
Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier)
Retirement planning with company 401(k)
15 days paid vacation, 5 days paid sick, 11 federal holidays
Full hardware setup including Apple laptop plus the latest peripheral kit
Access to the learning & development program, including sponsorship for certifications & accreditations
Company swag, seasonal gifts, and more…
Paid maternity leave
Company
Taroko
Taroko builds profitable web and mobile apps.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Howard Chai
Founder & CEO
Company data provided by crunchbase
