64 applicants

Company

Leica Biosystems · 1 day ago

Paid Search Marketing Manager (REMOTE - USA)

Milwaukee, WI

Full-time

Remote

Mid, Senior Level

$90K/yr - $130K/yr

5+ years exp

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Responsibilities

Develop and implement innovative paid search strategies focused on lead generation and conversion optimization. This includes building landing pages, running A/B tests, and optimizing pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.

Engage in the hands-on management of paid search campaigns.

Manage A/B testing and optimization to ensure optimal allocation and ROI maximization.

Collaborate with internal teams and manage relationships with key stakeholders and providing updates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PPC Campaign ManagementLead GenerationA/B TestingGoogle AdsBing AdsCRM IntegrationDigital Marketing StrategyWeb Analytics ToolsEmail MarketingSEOSEMMarketing AutomationCROStakeholder Management

Required

Minimum of 5 years’ experience in managing PPC campaigns for B2B companies specifically for lead generation.

Demonstrated ability in working hands-on in PPC account optimizations in B2B settings.

Experience building & A/B testing landing pages and integration with CRMs such as Salesforce.

Bachelor's degree in marketing, business, or a related field.

Preferred

Experience in analyzing digital traffic, user behavior, and conversion data using web analytics tools.

Effective Communication, negotiation, and stakeholder management skills.

Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, CRO & A/B testing.

Benefits

Paid time off

Medical/dental/vision insurance

401(k)

Company

Leica Biosystems

Glassdoor

3.1

Leica Biosystems develops laboratory workflow solutions for anatomic pathology involved in the advancement of cancer diagnostics. It is a sub-organization of Danaher.

Founded in 1989

Nußloch, Baden-Wurttemberg, DEU

1,001-5,000 employees