37 applicants

Company

Original Job Post

The Pond Guy · 2 days ago

Paid Search Specialist (PPC Specialist)

Armada, MI

Full-time

Onsite

Mid Level

3+ years exp

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RetailWater

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Responsibilities

Act as a specialist of the search engine marketing channel by planning, developing, and implementing comprehensive paid search strategies

Create and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, etc.

Manage Search, Shopping, Display, Remarketing, and Video advertising campaigns

Conduct keyword research, write ad copy, and establish bidding strategies to meet and exceed company KPIs

Analyze paid search campaign results and adjust strategy and budgets accordingly

Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations

Use GA4 to develop insights and action items intended to improve paid search performance and meet client goals

Demonstrate advanced proficiency in PPC strategies and maintain up-to-date knowledge of emerging technologies within the search and digital landscape

Monitor and manage Google Merchant Center accounts to ensure optimal performance and adherence to guidelines

Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team

Collaborate with individuals from several departments

Qualification

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Google adsMicrosoft advertisingSearch marketingSem best practicesPpcSeoLocal searchConversion trackingE-commerceData analysisProblem-solvingHard-workingOrganizedDetail-orientedSelf-motivatedTeam playerAccountability

Required

Fluency in Google Ads and Microsoft Advertising

3-4 years experience planning, launching, and managing search marketing campaigns across Google Ads and Microsoft Advertising

Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint

Working knowledge of GA4 (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search

Strong analytical skills with ability to drive meaningful actions from large data sets

Ability to multi-task and prioritize in a fast-paced and dynamic work environment

An organized individual with great attention to detail and focus on quality of results

A self-motivated individual; a good team player

Takes accountability and ownership of his/her own work