Wine.com · 5 hours ago

Paid Social Media Specialist

United States

Full-time

Remote

Mid Level

$100K/yr - $120K/yr

3+ years exp

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ConsumerE-Commerce

Insider Connection @Wine.com

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Develop sophisticated paid social strategies to acquire new customers.

Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs.

Embody the team’s test & learn culture by setting up in-platform experiments including alpha and beta experiments

Utilize offline conversion data to inform optimizations in-platform.

Partner closely with the other members of the Digital Acquisition team to optimize across - not just within - media channels.

Collaborate with the CRM, Product, and Engineering teams to develop first party audience strategies and deploy in-platform.

Present data and insights to a variety of audiences in an easy-to-understand way.

Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities).

Qualification

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