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Company

Directive · 4 hours ago

Paid Social Strategist (Remote US)

Richmond, VA

Full-time

Remote

Entry, Mid Level

2+ years exp

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MarketingSearch Engine

Senior Management

Insider Connection @Directive

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

Build strategies for clients each quarter

Have the ability to create, maintain, and optimize budgets for paid media campaigns

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Understand the value of Programmatic campaigns

Drive cross-sells, upsells and referrals via client relationships and professional network

Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media AdvertisingLinkedIn AdsPaid Media CampaignsLinkedIn Campaign ManagerAudience SegmentationGoogle AnalyticsAd CopywritingData-Driven DecisionsCRM ManagementProgrammatic CampaignsExcelB2B MarketingPerformance MarketingClient CommunicationProject Management

Required

2+ years experience working at a performance/digital marketing agency (bonus for B2B)

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more

Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title etc.

Proven and measurable success with mid-market or enterprise accounts

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Access to certified therapists through Spring Health, membership to Headspace

Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Traditional and Roth 401(k) with a 3% company match

Annual bonus based on tenure, which scales in total amount over time