Illumio · 2 days ago

Partner Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$128K/yr - $153K/yr

5+ years exp

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Growth Opportunities

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Responsibilities

Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue

Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking, to ensure campaigns meet objectives and ROI targets

Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions

Collaborate with enablement, sales and technical teams to ensure partners are proficient in articulating the value proposition of Illumio products and services to customers

Cultivate strong relationships with key partners, including technology alliances, channel partners, managed service providers, and global system integrators, to foster collaboration and alignment on go-to-market strategies

Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities to strengthen partnerships

Manage our Partner Portal and partner communication cadence to increase mindshare within our partner ecosystem

Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders

Manage to a budget and be able to show demonstrable ROI

Qualification

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Partner MarketingChannel MarketingAlliance ManagementData AnalysisProject Management

Required

Bachelor's degree in Marketing, Business Administration, or related field

5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software

Strong understanding of how to engage with partners of all types, including VARs, Distributors, GSIs, Tech Partners, Cloud Providers, and MSPs

Proven track record of developing and executing successful partner marketing programs and campaigns that drive revenue growth and market expansion

Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines

Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners

Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance

Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment

Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns, ensuring accuracy and consistency across all partner communications and deliverables