Wayflyer · 22 hours ago
Partner Marketing Specialist
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AnalyticsE-Commerce
H1B Sponsor Likely
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Responsibilities
Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.
Promote and manage our partner program by identifying potential partners and refining the program to drive higher levels of partner engagement.
Partner with the Content team to develop co-branded content such as case studies, webinars and thought leadership material
Create and optimise email marketing campaigns to nurture prospective and current partners
Develop, implement and execute a partner communications and education strategy
Develop co-marketing strategies with strategic partners to drive customer awareness and acquisition.
Work collaboratively with the Marketing and Partnerships teams to enhance the growth of partnership marketing strategies (affiliate marketing, sponsorships, white labeling, etc.)
Collaborate closely with the Sales org to ensure a strong alignment between Partner Marketing efforts and lead quality/quantity expectations
Use data and insights to continuously optimise strategy and goals, from segmentation and targeting to creative and messaging
Partner with the Marketing Ops Manager to track and report on performance, ensuring campaigns are measured accurately and consistently
Qualification
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Required
Excellent written, communication, and verbal skills
Dynamic, creative, and entrepreneurial mindset
5+ years of partner marketing experience, ideally in a B2B, fintech and/or sales-led organization
Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing, Partnerships, and other teams to align goals and efforts
Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)
A data-driven and experimental mindset combined with curiosity and creativity
Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment
Benefits
Work remotely abroad for up to 60 days a year
Employee assistance programme
Private healthcare, life and critical illness cover
Generous parental and adoptive leave policies
Equity scheme - so you can share in our success!
Company
Wayflyer
Wayflyer provides funding and marketing analytics to e-commerce businesses.
H1B Sponsorship
Wayflyer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (3)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$1.89BKey Investors
JP MorganLeft Lane CapitalQED Investors
2023-09-05Debt Financing· $1B
2022-09-01Debt Financing· $253M
2022-05-12Debt Financing· $300M
Recent News
Silicon Republic
2024-12-24
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2024-11-30
The Independent.ie
2024-03-28
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