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Company

Swissklip · 4 hours ago

Performance Creative Director (Direct Response Marketing)

United States

Full-time

Remote

Senior Level

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Retail Health and Personal Care Products

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Responsibilities

Own Our Social Media Ad Creatives: Take the helm of our ad campaigns across all social media platforms—Facebook, Instagram, TikTok, and beyond—obsessing over every pixel and word to drive outstanding performance.

Blend Data with Daring Ideas: Marry analytical insights with innovative, attention-grabbing creative strategies rooted in direct response principles that make our metrics soar.

Outshine the Competition: Craft and execute creative strategies that don't just keep up with the competition—they leave them wondering what happened.

Analyze Competitor Ads: Regularly dive into the ad world of our competitors to uncover what makes their top creatives tick, especially in direct response tactics.

Adapt and Elevate: Spot successful elements in others' work and transform them into something even better for our brand.

Exploit Gaps: Identify weaknesses in competitor strategies and turn them into our advantages.

Deep Dive into Minds: Fully understand our target audience's demographics, desires, and pain points for each product.

Leverage Existing Insights: Use current research to inform and refine our direct response messaging.

Create Connection: Ensure every piece of creative content resonates deeply and personally with our audience, prompting immediate action.

Stay Ahead of Trends: Keep your finger on the pulse of the latest social media features and best practices across all platforms.

Integrate Fresh Ideas: Weave relevant trends into our direct response strategies to keep content fresh and engaging.

Lead the Industry: Use trend insights to position our brand as a trailblazer, not a follower.

Lead and Inspire: Manage a talented team of video editors, motivating them to produce standout ad creatives that drive user acquisition.

Elevate Talent: Provide constructive feedback, training, and resources to help the team continuously improve in direct response techniques.

Build an Elite Squad: Recognize when to bring in new talent to keep us at the forefront of creative excellence.

Set Ambitious Goals: Define clear, measurable performance targets for ROAS, CPMs, CTRs, conversions, and other key indicators.

Full Accountability: Be the person who not only sets the goals but also takes responsibility for hitting them with winning direct response creatives.

Iterative Ad Creation: Understand and implement the process of iterative ad creation , continuously testing and refining creatives based on performance data to optimize results.

Continuous Optimization: Oversee the entire production process, from concept to analysis, tweaking strategies based on real-time data.

Elevate Visual Content: Enhance our product images, lifestyle photos, animations, and videos to showcase our products' highest perceived value.

Create Visual Wow-Factors: Lead initiatives to upscale our ad styles and content quality, making our visuals irresistible in the direct response landscape.

Set New Standards: Innovate beyond industry norms to make our brand visuals truly stand out.

Qualification

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Creative LeadershipDirect Response MarketingIterative Ad CreationA/B TestingPerformance MetricsE-commerce ExperienceData AnalysisVisual Content Creation

Required

Proven track record in creative leadership roles, especially within e-commerce and the health and wellness sector.

Deep expertise in direct response marketing with tangible results in boosting performance metrics.

Deep understanding of the iterative ad creation process, with hands-on experience in A/B testing and optimizing creatives based on performance insights.

An innate ability to generate groundbreaking ideas that disrupt the market.

A love for numbers and the stories they tell.

A knack for building and nurturing high-performing teams.

You're proactive, passionate, and you get things done.

Excellent at conveying ideas and getting everyone on board with your vision.