Spring Education Group · 2 days ago

Performance Marketing Analyst

California, United States

Full-time

Remote

Mid Level

3+ years exp

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Hiring Manager

Steven Albert

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Responsibilities

Support in managing and optimizing paid search campaigns for our brick-and-mortar schools including constantly reviewing search terms, identifying areas for growth or cost saving, and ad copy or landing page test idea generation

Follow established performance metrics target with CPA or margin constraints, and apply to paid search strategies

Communicate and collaborate with internal marketing team members to deliver consistent marketing message for open house events, tours, info sessions, summer camps, and academic programs across all digital platforms

Tactically execute growth marketing strategies through paid search for new school or academic program expansions with directions or requests from senior management

Maintain performance marketing reporting and provide insights when necessary

Collaborate cross-functionally with internal teams on ad hoc projects

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance-driven marketingPaid media campaign managementGoogle AdsGoogle AnalyticsData Visualization toolsMS AdsGDNGMP setupLead-gen business experienceEducation industry experienceCollaboration skills