31 applicantsPosted by Agency
BOLD · 2 days ago
Performance Marketing Director
Columbus, OH
Full-time
Onsite
Director
$165K/yr - $210K/yr
7+ years exp
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Responsibilities
Overall Marketing Strategy and Implementation: Develop and implement comprehensive marketing strategies for the Jobs vertical, ensuring alignment with BOLD's overall business objectives. Lead direct and indirect program management, ensuring strong performance results across all channels including SEO, SEM, email marketing, social, and affiliate partnerships.
Marketing Leadership: Serve as the primary owner of marketing for the jobs vertical. Understand the role of Performance Marketing in the overall P&L and play a strategic role in driving profitable growth for the pillar. Serve as the primary marketing representative in cross-functional communications, aligning on strategy, planning, status updates, metrics, and results.
Cross-Channel Communication: Play a leadership role across channels, ensuring effective execution of a jobs-focused marketing strategy, while fostering collaboration with channel experts to support their success. Represent channel partners to influence investment decisions, and effectively communicate and collaborate across all marketing channels and internal teams to drive cohesive, integrated marketing efforts.
Data-Driven Optimization: Leverage data and analytics to continuously test, optimize, and improve marketing campaigns, focusing on high ROI initiatives and efficient customer acquisition.
Testing and Optimization: Continuously test, optimize, and improve marketing campaigns to maximize ROI and efficiency.
Affiliate and Partnerships: Manage partnerships with job sites and advertising referrals, ensuring effective collaboration and performance.
Market Insights: Stay abreast of market trends, customer behavior, and competitive landscape to inform and adjust marketing strategies accordingly.
Qualification
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Required
Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degrees or certifications in marketing or related disciplines are a plus.
7-10+ years in digital marketing, performance marketing, or growth marketing roles, with 3-5+ years in Marketing Account leadership or Campaign Management positions.
Proven experience in driving B2C subscription-based business models, particularly in the jobs market or a similar industry.
Demonstrated success in managing large-scale, multi-channel performance marketing campaigns with a focus on subscription growth and retention.
Strong track record of achieving and exceeding KPIs such as Customer Lifetime Value (LTV), Cost Per Acquisition (CPA), subscription conversion rates, and retention rates.
Deep understanding of SEO, SEM, PPC, affiliate marketing, email marketing, and other digital marketing channels for B2C subscription models.
Experience with A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
Proficiency with web analytics tools (e.g., Google Analytics), CRM systems, and marketing automation platforms.
Ability to develop and execute comprehensive marketing strategies aligned with business objectives, including budget management and ROI analysis.
Strong analytical skills to interpret data and metrics, identify growth levers, and prioritize marketing investments for maximum impact.
Strong leadership and team management skills, with experience building and mentoring high-performing teams.
Ability to foster a culture of accountability, continuous improvement, and data-driven performance within the team.
Proven success collaborating with product & design teams to meet shared goals and deadlines.
Preferred
Industry Knowledge: In-depth knowledge of the jobs industry, remote work, and flexible employment options, with an understanding of market trends, customer behavior, and competitive landscape.
High-Growth Experience: Experience working in fast-paced, high-growth environments, particularly within tech startups or rapidly scaling companies.
Customer-Centric Focus: Demonstrated commitment to putting the customer at the center of all marketing activities and decisions. Strong ability to interpret data and metrics, with experience in A/B testing, conversion rate optimization (CRO), and data-driven decision-making.
Innovation and Creativity: A track record of innovative thinking and creative problem-solving, driving unique marketing initiatives that stand out in the marketplace.
Technical Proficiency: Familiarity with the latest marketing technologies and platforms, ensuring the team leverages cutting-edge tools for optimal performance.
Leadership Acumen: Demonstrated leadership skills with the ability to inspire and motivate teams, fostering a culture of continuous improvement and excellence.
Adaptability and Resilience: The ability to quickly adapt to changing market conditions and organizational needs, maintaining focus and effectiveness in a dynamic environment.
Company
BOLD
Bold specializes in providing products, tools, guidance, and support for the career industry.
501-1,000 employees
H1B Sponsorship
BOLD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Nordfors
Senior Research Scientist, Office of the CEO
Recent News
2024-02-25
2024-02-24
Global Cosmetics News
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