knownwell · 6 hours ago

Performance Marketing Director

United States

Full-time

Remote

Director/Executive

7+ years exp

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Health CareMedical

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Responsibilities

Develop and own the performance marketing strategy to drive highly efficient patient acquisition, retention, and engagement

Partner with the external marketing agencies to execute and refine paid media campaigns across digital channels

Establish KPIs, benchmarks, and frameworks to measure and optimize campaign performance effectively

Launch, manage, and optimize multi-channel marketing campaigns, focusing on platforms such as Google Ads, Facebook/Instagram, Tiktok and other performance-driven networks

A/B test ad creative, messaging, targeting, and bidding strategies to continuously improve ROI

Monitor and report on campaign performance, providing actionable insights to maximize efficiency

Develop creative tactics to ‘growth hack’ driving SEO and organic acquisition

Drive all efforts on other traditional and non-traditional channels which may include direct mail, out of home, affiliate, etc

Develop a roadmap for scaling the performance marketing function, including hiring and managing a high-performing team over time

Bring onboard contractors and other support resources as needed, i.e. copywriter, design, photographer, videographer etc

Mentor and lead new team members, fostering a collaborative and innovative culture

Manage and allocate the performance marketing budget efficiently to maximize returns with a careful eye towards managing CAC and ROI

Provide regular forecasts and updates to leadership, ensuring alignment with business goals

Qualification

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Performance MarketingDTC Customer AcquisitionPaid Media CampaignsMarketing Analytics ToolsSEOExternal Agency ManagementTeam ManagementGoogle AnalyticsTableau