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Company

Jobtest.org · 15 hours ago

Performance Marketing Lead

United States

Full-time

Remote

Senior Level

$170K/yr - $195K/yr

5+ years exp

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Responsibilities

Develop, execute, and refine a data-driven performance marketing strategy that aligns with the company's growth goals and objectives.

Take full ownership of managing and optimizing paid media campaigns across multiple channels, continuously testing and iterating to improve performance and ROI.

Lead creative strategy and production, working closely with the team to deliver high-quality, performance-driven content that educates, inspires, and converts.

Analyze campaign performance metrics to inform strategic decisions. Regularly track, report, and present actionable insights to refine marketing efforts and ensure key KPIs are met.

Lead all aspects of CRO, including generating hypotheses, conducting A/B tests, and optimizing user experiences to maximize conversion rates.

Plan, execute, and analyze A/B tests and growth experiments to unlock new acquisition funnels, channels, and promotional strategies that drive scalable and sustainable growth.

Stay ahead of industry trends, competitor strategies, and emerging technologies to identify growth opportunities and potential risks.

Partner with SEO, partnerships, and lifecycle marketing teams to ensure campaigns are integrated and impactful across all channels.

Build and improve systems, workflows, and processes to optimize campaign execution, creative development, and team efficiency.

Provide clear, strategic recommendations in ambiguous situations, evolving your approach as new data emerges. Foster a culture of learning, innovation, and continuous improvement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingPaid Media ManagementConversion Rate OptimizationMeta AdsGoogle AdsData AnalysisA/B TestingGrowth MarketingCreative StrategyCross-Functional CollaborationStrategic Thinking

Required

A proven ability to lead and develop high-performing marketing teams.

Deep knowledge of paid media best practices and a passion for staying ahead of industry trends.

An entrepreneurial spirit, a hunger for engineering growth, and a commitment to continuous improvement.

5+ years of strategic and operational experience in scaling paid media campaigns, with a strong understanding of performance marketing mechanics.

Expertise in managing Meta and Google Ads.

Proven experience in conversion rate optimization (CRO), including running A/B tests, developing hypotheses, and improving user experiences to drive measurable growth.

A holistic view of growth marketing, with exposure to complementary areas such as product marketing, SEO, partnerships, and retention marketing to identify cross-channel opportunities.

Expertise in using ROAS, LTV, and other key metrics to evaluate campaign success and ensure alignment with business goals.

A proven ability to work in dynamic, high-velocity environments, fostering efficiency and continuous learning while maintaining focus on outcomes.

A strong passion for growth, innovation, and entrepreneurship, with the ability to inspire and lead high-performing teams to achieve exceptional results.

Performance Marketing Expert: You bring experience in driving B2C performance marketing campaigns and scaling budgets across paid channels. You have a strong grasp of PPC mechanics, including bid management, audience testing, creative development, and campaign optimization.

Builder Mindset: You thrive in the zero-to-one stage, with a passion for building systems, processes, and programs from the ground up. You are resourceful, proactive, and driven by a strong bias for action.

Highly Analytical: Data is at the heart of your decision-making process. You excel at analyzing metrics like LTV, ROI, and ROAS to inform strategy and drive sustainable growth. You prioritize data over intuition to deliver measurable results.

Results-Oriented Strategist: You have a track record of designing and executing campaigns that effectively target the right audience with tailored messaging, resulting in increased user engagement and profitability.

Collaborative Team Player: You value intellectual honesty and thrive in a team-oriented environment. You lead with humility, fostering collaboration and mutual support across cross-functional teams.

Exceptional Communicator: You have excellent verbal and written communication skills. Whether presenting data-driven insights or collaborating with team members, you ensure your communication is clear, concise, and impactful.

Hands-On Problem Solver: You're not afraid to dive into the details of every campaign, ensuring that no aspect is overlooked. You are scrappy, achieving results quickly, independently, and cost-efficiently.

Adaptable Leader: You excel in ambiguous environments, evolving your thinking and recommendations as new data emerges. You treat feedback as a gift and continuously strive to improve both personally and professionally.