Mechanism Ventures · 2 days ago

Performance Marketing Lead

United States

Full-time

Remote

Senior Level

$140K/yr - $160K/yr

4+ years exp

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Venture Capital and Private Equity Principals

No H1B

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Responsibilities

Hire, manage, and continuously up-level a team of high-performing marketers.

Connect with company CEO's and team members in a client facing environment to present results, strategy, and recommendations.

Build the systems and processes needed to launch new companies and performance strategies at scale, such as building an in-house creative studio.

You will take full ownership of managing multiple PPC campaigns for various portfolio companies, owning strategy, operations, and reporting. You will further manage and provide strategic and operational guidance to your team on the accounts they own.

You will create, optimize, and scale campaigns across various paid media channels, mainly Meta and Google. This will involve optimizing across auto-bidding algorithms, creative testing, keyword match types, and audience targeting to improve campaign performance.

You will test new relevant ad inventory for our companies and develop our best practices for these flows (e.g., TikTok marketing).

You will explore opportunities to leverage AI and implement these to uplevel campaign set-up and management, creative testing, and the team's operational efficiency.

You will be responsible for structuring, running, and reporting on A/B tests to scale campaigns and optimize spend efficiency. Your ability to effectively structure tests and analyze the results will be key in making data-driven recommendations and fostering a culture of continuous learning.

You will monitor daily performance of your brands and provide weekly reports to the CEOs on how you are tracking against the brands' growth goals. You will use this information to identify and recommend actionable opportunities for improvement.

You will stay up-to-date on industry and competitor trends, and use this information to evaluate the performance of our brands against the market.

You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.

You will confidently educate portfolio company CEOs on paid media and effectively communicate the reasoning behind your strategy recommendations and findings.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid Media ManagementGoogle AdsMeta AdsPPC CampaignsData AnalysisReturn on Ad Spend (ROAS)A/B TestingCreative StrategySEORetention Marketing

Required

4+ years of strategic and operational experience scaling Google and Meta Ads inventory, with a focus on building in the zero-to-one stage.

Experience in managing and developing high-performance marketing teams, with a track record of building and coaching successful teams to achieve their goals.

A deep understanding of the importance of using return on ad spend (ROAS) as a key performance indicator (KPI).

Strong analytical mindset and love working with data and analytics to inform decision-making.

Ability to design and implement campaigns that effectively target the right audience with the right messaging.

Experience includes a deep understanding of the mechanics of meta ads, PPC campaigns, including bid management, audience testing, creative asset building, and auto-bidding strategies.

Excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders.

Ability to seamlessly context-switch between portfolio companies in order to develop and execute on performance strategies that meet each company's needs.