Progressive Leasing · 4 days ago

Performance Marketing Lead

United States

Full-time

Remote

Senior Level

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Responsibilities

Be accountable for and drive performance marketing results by developing and executing comprehensive performance marketing strategies to drive customer acquisition, engagement, and revenue growth including leading the planning, implementation, and optimization of digital marketing campaigns across various channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, mobile, and CTV marketing.

Develop, track and report out on performance indicators and data-driven insights to measure and optimize marketing performance to drive return on investment, as well as drive alignment and consistent tracking, reporting, and dashboards across campaigns.

Familiarity with best-in-class campaign measurement ad testing.

Stay up to date with industry regulations and compliance requirements as well as the latest trends and best practices in performance marketing, digital advertising, and marketing technology to drive compliance, innovation and continuous improvement.

Manage relationships with external vendors, agencies, and partners to maximize campaign effectiveness and efficiency.

Qualification

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Performance MarketingDigital MarketingMarketing AttributionAnalyticsDSP ExpertiseAgency ExperienceData-Driven InsightsProject ManagementDeadline ManagementCross-Functional CollaborationProblem-SolvingDecision-MakingLeadershipCommunicationInterpersonal Skills

Required

Bachelor's degree in marketing, business, or a related field preferred

Proven track record of developing and executing successful performance marketing strategies, cost-effectively driving demand, customer acquisition, engagement, and revenue growth

Proven results leveraging digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing and affiliate marketing

Proficiency in marketing attribution, analytics, and measurement – Incremental lift analyses, multi-touch attribution etc

DSP expertise with agency experience-- preferably in the durable goods, retail or financial sectors

Demonstrated ability to leverage data-driven insights to optimize marketing campaigns and improve return on investment

Excellent analytical, problem-solving, and decision-making skills

Strong leadership and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously

Exceptional communication and interpersonal skills, with the ability to manage people and teams, and collaborate effectively with cross-functional teams and external partners