43 applicants

Company

Rula · 1 day ago

Performance Marketing Manager - New Channels (Remote)

Remote - United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $145K/yr

5+ years exp

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Responsibilities

Acquire therapy and psych patients through non-SEM digital acquisition channels.

Support existing paid social efforts.

Craft the audience and campaign strategy to expand into new channels such as programmatic display/video, audio and programmatic OOH.

Work closely with internal creative, web, lifecycle, analytics and ops teams as well as external agency and vendor partners.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingDigital Channels ManagementData AnalysisProgrammatic Video/DisplayPaid SocialAgency ManagementCross-functional CollaborationHealthcare ExperienceStartup ExperienceAudience Integration SetupChannel Scaling

Required

5+ years of marketing experience dedicated to managing multiple non-SEM paid channels

Hands-on-keyboard experience managing digital channels

Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs

Experience working with cross-functional teams (creative, web, lifecycle, analytics and ops teams)

Preferred

2+ years working at a high growth startup

Experience in programmatic video/display, dOOH, audio, and/ or paid social

Experience with new platform set up and troubleshooting audience integrations and tracking requirements

Experience managing agency partners

Experience in the healthcare, mental health or other highly regulated space

Experience launching and scaling a new channel from 0 >1

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access: Start saving for your future

Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP): Support for your mental and physical health

New hire home office stipend: Set up your workspace for success

Quarterly department stipend: Fund team-building activities or in-person gatherings

Wellness events and lunch & learns: Explore a variety of engaging topics

Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Discounted programs: Fetch, SmartSpend, Ladder, SoFi