94 applicants

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Company

Rula · 1 day ago

Performance Marketing Manager - Patient (Remote)

United States

Full-time

Remote

Mid, Senior Level

$130K/yr - $145K/yr

5+ years exp

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Addiction TreatmentHealth Care

Insider Connection @Rula

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Help scale existing channels and test into new channels to support the expansion of our paid digital program.

Own optimization of provider listings across insurance portals and influence conversion rate improvements of portal leads.

Test into new channels of interest such as YouTube, programmatic, paid social, podcast or direct mail.

Collaborate with cross-functional teams such as partnerships, engineering, product, operations and analytics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPatient Acquisition StrategiesNon-SEM Digital ChannelsData AnalysisB2C MarketingHealthcare ExperienceTeam ManagementCross-Functional CollaborationHigh Growth Startup ExperienceScaling Channels

Required

5+ years of marketing experience, with at least 2 years focused on digital optimization or patient acquisition strategies

2+ years of direct team management or contractor / agency oversight experience

2+ years of B2C experience

Hands-on-keyboard experience managing at least 2+ non-SEM digital channels (YouTube, Meta, TikTok, Reddit, Programmatic)

Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs

Experience working with cross-functional teams (partnerships, engineering, product, operations and analytics)

Preferred

Proven track record of improving visibility across directories, partner-owned sites or with SEM / SEO.

Experience in the healthcare, mental health or other highly regulated space

2+ years working at a high growth startup

Proven experience scaling a channel from 0>1

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access : Start saving for your future

Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP) : Support for your mental and physical health

New hire home office stipend : Set up your workspace for success

Quarterly department stipend : Fund team-building activities or in-person gatherings

Wellness events and lunch & learns : Explore a variety of engaging topics

Community and Employee Resource Groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Discounted Programs : Fetch, SmartSpend, Ladder, SoFi