Amplify Life Insurance · 1 day ago
Performance Marketing Manager
San Francisco, CA
Full-time
Remote
Mid Level
4+ years exp
Maximize your interview chancesFinancial ServicesFinTech
Hiring Manager
Jennifer (Stamos) Stewart
Insider Connection @Amplify Life Insurance
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Responsibilities
Own the strategy, execution, and optimization of Amplify’s paid search campaigns to drive high-quality leads and deliver on performance goals.
Explore, test, and launch new marketing channels to diversify and scale Amplify’s customer acquisition efforts.
Collaborate with internal teams to identify opportunities for channel expansion and optimize performance in existing channels, such as display, social, affiliates, ad networks, and video.
Partner with the creative and lifecycle teams to develop impactful ad copy, creative assets, and landing pages to improve conversion rates and campaign outcomes.
Serve as the analytical backbone for the marketing team, providing actionable insights to improve performance across all channels.
Collaborate closely with the centralized data team to define, build, and maintain marketing dashboards and reports.
Conduct deep-dive analyses into campaign performance, customer acquisition trends, and cohort behavior to inform strategy.
Support marketing attribution efforts, ensuring accurate tracking and measurement of campaigns across all platforms.
Qualification
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Required
Bachelor’s degree in marketing, business, STEM, or a related field.
4+ years of experience in performance marketing, with a proven track record of managing and scaling paid search campaigns.
Strong analytical skills, with experience in tools like Google Analytics, Mixpanel, etc.
Experience with BI tools such as Tableau, Looker, Power BI, etc.
Proficiency in Excel/Google Sheets, SQL knowledge would be a strong plus.
Excellent communication skills, with the ability to translate complex data into clear, actionable insights.
Highly organized and detail-oriented, with a proactive approach to problem-solving.
Preferred
Experience working in a fast-paced, high-growth environment is a plus.
Benefits
Competitive salary and performance-based bonuses.
Fully remote work environment with flexible schedules.
Comprehensive health, dental, and vision benefits.
Opportunities for career growth in a collaborative and innovative company.
Company
Amplify Life Insurance
Amplify is a platform offering life insurance products, allowing customers to invest and access tax-free savings through their policies.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$45.09MKey Investors
Munich Re VenturesAnthemis
2024-02-27Series B· $20M
2022-06-24Series A· $10.09M
2022-01-18Series A· $12M
Leadership Team
Skylar Marcum
VP of Product
Recent News
InsuranceNewsNet
2024-06-04
Digital Insurance
2023-09-14
Company data provided by crunchbase
