brightwheel · 3 hours ago

Performance Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$104K/yr - $169K/yr

5+ years exp

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EducationPrimary Education

Insider Connection @brightwheel

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Own the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness

Strong hands-on keyboard expertise in Paid Search, Paid Social, display, affiliates & shared. Broad experience in SEO, referral, direct mail and any other demand-gen channel would be a plus

Manage vendors/agencies to launch and optimize paid media campaigns, allocate resources based on CAC guardrails, and achieve goals and ROI targets

Able to translate technical challenges for different audiences to drive alignment

Own end to end experience from impressions to upsell. Prior B2B funnel experience preferred

Develop CRO roadmap, accelerate A/B testing learnings and wins, and maximize the performance

Collaborate with the internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness

Drive channel forecasting and budgeting to meet growth and ROI targets

Self starter who takes ownership of the assigned channels and is willing to go above and beyond

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingSEMPaid SocialCROB2B SaaSPerformance MarketingData AnalysisA/B Testing