ClickUp · 7 hours ago

Performance Marketing Manager

United States

Full-time

Remote

Mid Level

$125K/yr - $160K/yr

3+ years exp

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Responsibilities

Oversee daily operations of YouTube VAC campaigns, with a focus on maximizing revenue and ROI.

Implement and refine audience targeting, bidding strategies, and creative placements to improve campaign effectiveness.

Manage budgets and performance targets, ensuring resources are efficiently allocated at each campaign stage.

Collaborate with the Creative team to submit asset requests and support ad optimizations.

Help create compelling, high-performing ad content that aligns with campaign objectives and brand guidelines.

Work cross-functionally to enhance landing pages and acquisition funnels, tailoring user experiences to increase conversion rates.

Support CRO initiatives with data-driven insights, maximizing the impact of media spend.

Partner with Marketing Analytics to monitor and assess campaign performance using advanced metrics.

Utilize Tableau and Google Tag Manager for in-depth analysis, refining targeting strategies based on data insights.

As you build expertise, expand your responsibilities to include additional video and social platforms, exploring broader growth opportunities across the paid media landscape.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

YouTube AdsPaid social platformsMarketing analytics toolsTableauGoogle Tag ManagerCampaign managementCollaborative mindsetGrowth-driven