CoinFlip · 3 days ago
Performance Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years exp
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Responsibilities
Lead and manage Google Ads & Social ad platforms to drive performance and achieve business goals.
Develop, optimize, and monitor campaign budgets to ensure efficient allocation of resources.
Implement a data-driven testing approach to continuously improve campaign performance and ROI.
Generate and present detailed reports on the overall performance of marketing campaigns, providing actionable insights.
Coordinate with product marketing teams to launch new initiatives.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, target audience and CAC.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage agencies & internal associates to ensure the successful execution of the performance marketing program.
Take on additional responsibilities as needed to support the marketing team.
Qualification
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Required
Bachelor’s degree in marketing or relevant field.
A minimum of 4 years experience in a digital marketing position with +$500k monthly budgets.
In-depth knowledge of the Google Ads platform.
Hands-on experience with Facebook Ads Manager.
Highly analytical with a proven track record of utilizing data to drive decision making.
Outstanding communication and interpersonal skills.
Comfortable learning new platforms to test new digital acquisition channels.
Up-to-date on the latest trends and technologies in digital marketing.
Preferred
Strategic thinker who can work with the team to solve large scale business problems through a robust understanding of digital marketing efforts.
Thorough knowledge of Google Analytics and/or other analytics tools to inform business decisions.
Fintech industry experience is a plus.
SQL experience is a plus.
Benefits
Competitive salaries
Performance-based incentives
Competitive benefits for full-time employees
Company
CoinFlip
CoinFlip is a bitcoin ATM network that offers a way to buy and sell cryptocurrencies with cash.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Weiss
Chief Executive Officer
Colleen Kavanagh
Chief Legal and Compliance Officer
Recent News
Company data provided by crunchbase
