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Company

Eide Bailly LLP · 6 hours ago

Performance Marketing Manager

Denver, CO

Full-time

Remote

Mid, Senior Level

$95K/yr - $135K/yr

5+ years exp

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Business Development

Growth Opportunities

No H1B

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Responsibilities

Develop and oversee integrated performance marketing strategies, aligning campaigns with the full customer journey and firm priorities.

Analyze cross-channel digital marketing data to optimize effectiveness and inform campaign planning.

Collaborate with the Webmaster and vendors to shape the firm’s website vision, implement technical improvements, and enhance UX (e.g., personalization) to support marketing goals.

Co-lead SEO efforts with the content team, integrating best practices into website and content strategies to drive organic traffic and visibility.

Provide strategic oversight for paid media campaigns, ensuring alignment with marketing objectives.

Mentor and manage a team of specialists, ensuring successful execution of paid media, website projects, personalization, A/B testing, and fostering professional growth.

Foster collaboration between marketing, content, sales, and customer journey teams to create cohesive campaigns.

Use data visualization tools to provide insights and optimize multi-channel campaign performance, focusing on lead nurturing and customer retention.

Establish and track KPIs for campaigns, using data to guide optimizations and prioritize investments.

Partner with sales teams to ensure marketing strategies contribute to lead nurturing, pipeline growth, and revenue goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance Marketing StrategyData AnalyticsSEO Best PracticesPaid Media ManagementDigital MarketingB2B MarketingGoogle Analytics 4Microsoft Dynamics 365Audience TargetingCRM SystemsEmail MarketingSocial Media MarketingVendor ManagementMicrosoft OfficeProject Management

Required

Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field.

5+ years of progressively responsible and well-rounded experience in performance marketing, data analytics, paid media, or digital marketing roles, preferably in a B2B or financial services organization.

2+ years in a leadership role.

Strong knowledge and experience in crafting strategic and effective B2B customer journeys across multiple platforms including digital media, website, email marketing, events, social, and others.

Strong knowledge of paid media platforms, audience targeting by channel, and optimization strategies.

Familiar with analytics tools, marketing automation platforms, and CRM systems.

Strong analytical skills with proven ability to turn multiple points of data into actionable insights.

Excellent project management and communication skills, with experience working cross-functionally with marketing planners, designers, strategists, content teams, and subject matter experts.

Strong project management skills, able to balance multiple priorities in a fast-paced environment.

Strong communication skills, with the ability to adjust approaches based on audience.

Knowledge of SEO principles and how they integrate with paid strategies.

Establish and maintain effective working relationships with vendors and co-workers at all levels.

Proficient with computers, Microsoft Office (Word and Excel) and using various software packages.

Must be authorized to work in the United States now or in the future without visa sponsorship.