Nebius · 5 days ago

Performance Marketing Manager

United States

Full-time

Remote

Senior Level

$108K/yr - $136K/yr

6+ years exp

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Irina K.

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Responsibilities

Lead paid social media campaigns, display campaigns, paid search campaigns and other cost-per-click efforts, including budgeting, forecasting, and performance tracking.

Implement conversion rate optimization (CRO) techniques, including multivariate and A/B testing, to improve funnel conversions and overall campaign performance.

Collaborate with cross-functional teams and external partners to continuously refine and enhance campaign results.

Use data-driven insights and detailed channel analysis to ensure budget efficiency and performance maximization.

Regularly analyze performance data from various platforms (using Google Analytics 4 and Google Tag Manager), prepare reports, and present actionable insights to key stakeholders and leadership.

Set up and manage goals, conversions, and event tracking in GA4 to optimize campaign performance.

Define, test, and implement the best tools and technologies to drive campaign success.

Mentor and support team members to develop their skills in analytics, campaign management, and optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google Analytics 4Google Tag ManagerPaid social media campaignsData analysisA/B testingGoogle AdsFacebook AdsB2B marketingAudience segmentationPerformance insights presentationCertifications in Google AdsCertifications in Google Analytics

Required

6+ years of professional marketing experience, with a focus on B2B environments.

Strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and setting up goals and conversion tracking.

Experience with data analysis and the ability to use data to drive decisions and improvements in campaign performance.

Proven track record of managing paid campaigns across platforms like Google Ads, Facebook Ads, with expertise in bidding, auditing, and optimization strategies.

Advanced experience with A/B testing, audience segmentation, and targeting.

Excellent skills in presenting performance insights and recommendations to leadership teams.

Strong problem-solving abilities and analytical thinking in fast-paced environments.